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UPDATE: Oct. 9, 2023, 1:35 p.m. EDT This story has been updated with the best deals from the Walmart Deals Holiday Kickoff event.

Walmart always jumps at the chance to compete with Amazon‘s Prime events, though it’s never stuck to a set formula for its counter-programming. Sometimes the big box store goes all-out on a formal sale that runs alongside its rival’s; other times, it’s just dropped some conveniently scheduled doorbusters and matched prices.

Walmart is switching things up yet again with the Walmart Deals Holiday Kickoff event, a new online sale featuring “hot deals on thousands of the most-wanted gifts this holiday season,” per a press release. The event began on Monday, Oct. 9 at 12 p.m. ET and runs through Thursday, Oct. 12, providing some tough competition for Prime Big Deal Days, Amazon’s 2023 fall Prime Day-style sale (live for just 48 hours from Oct. 10 to 11).

Other than its extended length, the key difference between the Walmart Deals Holiday Kickoff event and Prime Big Deal Days is that the former isn’t gatekept behind a membership fee. (Amazon’s Prime events are always restricted to Prime subscribers.) Walmart also opted against offering members of its Walmart+ program early access to select deals, which we’ve seen it do during some of its past anti-Prime Day sales. In other words, it’s a free-for-all.

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One thing Walmart does have in common with Amazon is a penchant for messing with products’ list prices, a practice that can make deals look better or worse than they actually are. It also loves to feature older, not-worth-it-anymores that have been discontinued by their manufacturers and products sold by questionable third-party sellers during sales like these. As such, we peruse its doorbusters with our finest fine-toothed combs.

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Below, we’re keeping a running list of the very best deals from the Walmart Deals Holiday Kickoff sale. If you see an original list price that doesn’t match what Walmart’s advertising, it’s because we found a different (correct) one when we cross-checked it on a brand or manufacturer’s site.

Best Apple deals

Best TV deals

TVs

Media players

Soundbars

Best gaming deals

Nintendo Switch

PC

Best vacuum deals

Robot vacuums and mops

Cordless vacuums

Stick vacuums

Best kitchen deals

Best outdoor deals

Best beauty deals

Best toy deals

This story is developing.

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